Hotel Laundry Equipment Services with Commercial Solutions

Chad Keith serves as both Chief Operating Officer and CEO of Softrol Systems, simultaneously directing the company's day-to-day operations and its overall strategic vision. In his dual role, he leads an expert team focused on delivering advanced automation solutions for the textile services industry. His combined leadership ensures seamless alignment between operational execution and long-term strategy, driving Softrol's commitment to quality, innovation, and enduring customer partnerships.

Brent Keith serves as President of Softrol Systems, overseeing the company's strategic direction and operational excellence. With deep expertise in industrial automation and textile services, Brent plays a crucial role in driving the company's growth and innovation initiatives. He focuses on building strong customer relationships and ensuring that Softrol's solutions meet the evolving needs of the textile services industry. Brent's leadership emphasizes the company's commitment to providing turnkey, robust solutions and maintaining open communication with customers throughout every project.

Bryan Ogletree serves as Chief of Engineering at Softrol Systems, leading the engineering function with deep technical expertise in the design and implementation of advanced control systems for industrial applications. His extensive knowledge of automation technology and control engineering enables him to develop sophisticated solutions that optimize plant operations and improve efficiency. Bryan's hands-on experience with chemical systems, wash aisle controls, and integrated automation platforms makes him an invaluable resource for clients seeking to maximize their operational performance. His leadership ensures that Softrol's automation solutions meet the highest standards of reliability, precision, and innovation in the textile services industry.

David Tallent leads Softrol's engineering division as Director of Engineering, overseeing the development of innovative automation solutions and advanced manufacturing systems. His technical expertise drives the creation of cutting-edge control systems, rail automation technology, and integrated software solutions that define industry standards. David's engineering leadership ensures that Softrol's products incorporate the latest technological advances, from Pan-N-Zoom visualization systems to advanced image-based code readers. His commitment to engineering excellence and continuous innovation has been instrumental in developing Softrol's comprehensive automation portfolio. David works closely with clients to design custom solutions that optimize manufacturing processes, improve efficiency, and deliver measurable results for industrial operations worldwide.

Ryan Keith serves as VP Operations at Softrol Systems, managing the operational aspects of the company's comprehensive automation solutions. His role encompasses overseeing the delivery of material handling systems, process control technologies, and integrated data solutions that have made Softrol a leader in textile automation. Ryan ensures that each project maintains Softrol's high standards for quality and service while meeting customer-specific requirements for productivity improvement. His operational expertise supports the company's ability to provide turnkey solutions that integrate seamlessly with existing customer operations, delivering the robust performance that has earned Softrol recognition among Fortune 500 companies.

Bob Benjamin serves as Vice President of Finance & Administration at Softrol Systems, overseeing financial strategy, administrative operations, and business planning. His expertise in financial management and operational efficiency has been essential in supporting Softrol's growth and expansion initiatives. Bob ensures that the company maintains strong financial health while investing in new technologies and capabilities. His administrative leadership provides the foundation for Softrol's operational excellence and customer service standards. Bob's strategic financial management helps the company navigate market challenges and capitalize on growth opportunities in the manufacturing sector.

Don Nablo leads Softrol's strategic information technology initiatives as Director of Strategic Information Technologies. With extensive experience in automation systems and software development, Don oversees the advancement of Softrol's technology platforms, including the innovative LOIS system that provides remote access to plant performance data. His expertise ensures that Softrol's solutions remain at the forefront of industrial automation technology. Don is instrumental in developing the integrated systems that enable customers to operate efficiently and profitably while maintaining competitive advantages in their markets.

Kevin Makowski serves as Strategic Accounts Manager at Softrol Systems, specializing in developing and maintaining relationships with key industrial and cosmetic manufacturing clients. With deep understanding of complex automation requirements, Kevin works closely with Fortune 500 companies and international manufacturers to identify opportunities for productivity enhancement and operational optimization. His expertise in consultative selling and technical solutions ensures that each strategic partnership delivers measurable results through Softrol's advanced automation technology. Kevin's commitment to understanding each customer's unique business culture and challenges enables him to create joint ventures of success that drive long-term growth and competitive advantage for both Softrol and its valued partners.